Revenue (Group) (£m)

Why we use this measure

Measures growth at Group level reflecting our Retail and Solutions revenue.

2018 performance

12.3% v 2017

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EBITDA (Group) (£m)A

Why we use this measure

Measures operating profitability at a Group level reflecting both our Retail and Solutions segments.

2018 performance

(20.7%) v 2017

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Revenue (Retail) (£m)A

Why we use this measure

Measures revenue growth of our Retail business.

2018 performance

12.0% v 2017

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EBITDA (Retail) (£m)A

Why we use this measure

Measures operating profitability of our Retail business.

2018 performance

4.2% v 2017

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Revenue (Solutions) (£m)A

Why we use this measure

Measures revenue growth of our Solutions business.

2018 performance

15.8% v 2017

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EBITDA (Solutions) (£m)A

Why we use this measure

Measures operating profitability of our Solutions business.

2018 performance

(171.2)% v 2017

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PBT (Group) (£m)

Why we use this measure

Measures profitability at Group level reflecting our Retail and Solutions profit.

2018 performance

(340.0)% v 2017

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Utilising Proprietory Knowledge Maximising Efficiency

Net Assets (Group) (£m)

Why we use this measure

Measures the surplus between total assets and total liabilities at Group level.

2018 performance

124.8% v 2017

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CFC Efficiency (£m)

Why we use this measure

Measures CFC operational efficiency.

2018 performance

(0.6)% v 2017

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Product Waste (%)

Why we use this measure

Measures efficiency of our operationsin terms of waste minimisation:the lower the better.

2018 performance

0.1ppt v 2017

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Average Order Size (£)

Why we use this measure

Measures aggregate impact on average shopping basket within our Retail business.

2018 performance

(0.4)% v 2017

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Average Orders Per Week

Why we use this measure

Measures order growth in our Retail business.

2018 performance

12.1% v 2017

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Average Deliveries per Van per Week

Why we use this measure

Measures efficiency of our service delivery operation.

2018 performance

6.6% v 2017

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Active Customer Base

Why we use this measure

Measures growth in our core customers who shopped in the last 12 weeks.

2018 performance

11.8% v 2017

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SKU Count (Hypermarket)

Why we use this measure

Measures growth in range offered at Ocado.com, not including stand-alone sites.

2018 performance

10.2% v 2017

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Number of Ocado Solutions Partnerships Signed to date

Why we use this measure

Measures partner growth within our Solutions business.

2018 performance

100% v 2017

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All numbers on this page are reported on a 52 week basis