We established our business to revolutionise the way the world shops. We provide our retail customers and Solutions partners with the best proposition in online shopping, based on our constantly evolving proprietary, market-leading technology.


Our Inputs


Our business is built by passionate people who can find solutions to problems, and go the extra mile to deliver a high quality service. Our technology and engineering development teams are crucial to our ability to improve and advance our intellectual property rapidly, allowing us to maintain technological leadership.

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Our technology estate is broad and deep, covering real-time control systems and robotics, computer vision systems, machine learning and AI, data science, forecasting and routing systems, inference engines, the cloud, the Internet of Things, big data and more.

Read more about how our technology improves our Operational Efficiency

Intellectual property

To retain our competitive advantage through our technology, we take rigorous measures to protect our intellectual property, and file many patent applications to safeguard it.

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We invest in our people, our technologies and our infrastructure, aiming to ensure we remain a market leader.

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Ocado Smart Platform

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OSP is our modular, automated online retail fulfilment and delivery solution. Being modular, it will be highly scalable, with the capability of being flexible to each partner's needs. We are continuously developing it to support our current and future Solutions partners.

OSP gives us the opportunity to continue to disrupt retail markets around the world, while satisfying the changing needs of consumers. We believe it is the leading end-to-end e-commerce solution in the world, both for the consumer experience and its operational economics. OSP is what brings us real and sustained competitive advantage.

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Our culture and values connect, guide and inspire our people

We are proud of what we do

We are in it together

We can be even better


Ocado Solutions and Ocado Retail

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Our Solutions business supports our partners with their online proposition in grocery retail

Ocado Solutions takes our online know-how to retailers around the world. Using our proprietary best-in-class technology, combined with the knowledge and experience of our Retail business, we aim to become the e-commerce solutions partner of choice for leading retailers around the world; those looking for market-leading efficiency, with unsurpassed operational economics, consumer experience and service. Current partners include:

Bon Preu: The leading Catalan food retailer
Groupe Casino: A multiple brand retailer with top-three positions in several countries
ICA Group: Sweden's leading grocery retailer
Kroger: One of the world's largest grocery retailers and a market leader in the US
Morrisons: A leading UK supermarket group
Sobeys: Canada's second largest food retailer

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Our Retail business demonstrates the depth of our online experience

Our growing retail business encompasses both our Ocado.com webshop and our general merchandise destination sites Fetch, Fabled and Sizzle. Through Ocado.com, customers can shop our extensive product range of over 54,000 products, at competitive prices and on their chosen devices, and receive what we believe to be industry-leading customer service levels. We constantly improve the proposition based on continual learning and customer feedback and needs – thus continually improving our Solutions offer to partners and our service to consumers.


Creating Value for:

Solutions Customers

We offer our retail partners a faster, more flexible and more cost-efficient way of operating online retail.


As revenue grows from both our Retail customers and from new Solutions partners, we will be able to reinvest in innovation, grow our business and improve our profitability, increasing shareholder value.

Retail Customers

We offer consumers a highly attractive service, wider and fresher ranges, and competitive prices.

Our People

We invest a significant amount of time and resources in recruiting talented employees and developing their skills, aiming to make Ocado an employer of choice.


The Ocado Foundation helps our customers and employees make a difference through charitable and fundraising activities across the UK.

The Environment

We aim to continually reduce our carbon emissions and improve our waste efficiency, helped by the automation within our infrastructure.

Read more about How We Create Value